I used vivid, transparent colours in the visual presentation, and this drew a lot of positive attention. Flyers and other collaterals such as application forms, letterheads and stationery were also designed.
For the contestants’ final day the agency created an event concept called “Cat Walk”. In this fashion show the contestants’ creations were presented with accompanying choreography appropriate to their designs.
I used a special hot metal silver print to give a sense of luxury and allure. This extra application was repeated on the invitation and its envelope.