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I used vivid, transparent colours in the visual presentation, and this drew a lot of positive attention. Flyers and other collaterals such as application forms, letterheads and stationery were also designed.
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For the contestants’ final day the agency created an event concept called “Cat Walk”. In this fashion show the contestants’ creations were presented with accompanying choreography appropriate to their designs.
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I used a special hot metal silver print to give a sense of luxury and allure. This extra application was repeated on the invitation and its envelope.